Quality vs Quantity in Blogging, Social Media, and Life in General
Yesterday morning, I woke up and looked at my Google analytics and noticed that traffic was down by about 6%. A few months back I would have obsessed over what was causing that 6%. But, as I’ve been reading Seth Godin’s book, Tribes, I’m less and less concerned with stats. In fact, I only check my analytics once every two weeks. I check two stats: visits and time spent. In fact I give more priority to time spent. I use that stat to determine which relationships need to be nurtured and maintained.
Quality vs. Quantity
This concept I think can be applied to personal development as well. You’ll find that quality more often than not trumps quantity. It’s easy to get caught up in wanting more. But one of something high quality is better than 50 things that suck. I want to dissect this in a few areas.
Visitors to Your Blog
I’m more concerned with the quality of visitors than the quantity. I’ve said in many interviews with bloggers that 10 visitors who become part of your community are better than 10,000 who show up once and leave. Your community of 100 loyal fans has exponentially more power than the 10,000 one hit wonders. My focus has shifted completely to relationships with people who read and comment on my blog on a regular basis.
Your Twitter Account:
I’ve grown to hate automated Twitter growth tools.They might be great for companies, but they suck for individuals because they cause your Twitter feed to turn into a bunch of noise. With BlogcastFM, I intentionally only follow bloggers who I interview or people who follow us that have blogs. As a result we filter out the noise and are able to maintain quality.
For a long time now, I’ve been of the belief that I need to publish a post every single day. It was only after my recent interview with Jonathad Mead and a chat with Adam Baker(coming soon to BlogcastFM) that there was a fundamental shift in my approach to writing. I don’t think every post I write is epic. I’m sure you don’t either(even though that would be nice.) Sometimes what does well surprises me. But, after those two conversations with Jonathan and Adam, I decided to work on developing compelling must-read content even if it meant publishing less.
A while back I wrote a guest post over at WasabiBurger about How to Work the room at a Networking Event. I’m still a strong believer in that philosophy and I think that having substantial relationships with people trumps a Rolodex of 2,000 business cards any day. If there’s anything I truly love about what we do at BlogcastFM, it’s that I get to develop a strong 1to1 relationship with everybody that I talk to.
This could be applied to anything you purchase: shoes, books, courses on blogging, etc. I believe that something a bit more expensive that lasts is always going provide you with a better ROI than the something cheap. It’s easy to get caught up in the cheapest solution, the one that gives you the most for your money, etc. Don’t fall too deep into that trap. Otherwise you’ll be repairing your cars, buying shoes, and dealing with a whole onslaught of issues on a regular basis. In the case of blogging courses, you’re much more likely to be invested in your blog when you invest a significant amount in your skill set. If Blog Mastermind had been dirt cheap, I don’t think I’d be as compelled to put time and effort into my blog. You get what you pay for (even if you are not paying money).
The quick version (in case you are feeling lazy):
- Don’t focus on numbers as much as you focus on people.
- Write less content, but focus on making it must-read content
- Treat interactions on Twitter like interactions in real life (i.e. Don’t attempt to talk 2000 people at once).
- A few good friends are worth more than thousands of acquaintances
- Don’t buy cheap shit
Any thoughts on quality vs quantity? I’d love to hear them.
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