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How Multimedia Content will increase the authenticity of your relationships


I’ve been thinking quite a bit about this over the last few weeks since I launched the up and coming bloggers podcast series. As you all know I’ve spoken to a wide variety of bloggers (all of who’s links I’ll include at the end of this post), and it’s been absolutely fascinating experience for me.

One of the things a truly effective networker will tell about “working a room” is not to work the room. Keith Ferrazi actually makes a really good point of talking about this. You’re better off going to a networking event and having an in-depth conversation with 2 people than you are trying to talk to everybody there. Those relationships actually last. I could probably post multiple interviews every week and do short 15 minute segments with everybody. I could “work the blogosphere.” Then I would be a complete jackass.

One thing that many of you don’t know is that I have  lengthy conversations with everybody I interview. We talk about many things that don’t ever get put into the interview and really have nothing to do with the interview. The thing with email, instant messenger and all these other new age ways to communicate is that they take away from the authenticity of our communication. They’re a great way to build upon the relationship, but not necessarily the best way to start one. What’s amazing is that my relationships with the people I’ve interviewed is completely different because of doing this. The awesome consequences of this:

These are people that I will always admire and respect and something tells me that when get together at Pubcon for the first time it’s going to be interesting to say the least:

So, what should you take away from this? Don’t be afraid to reach out and talk to people. You don’t have to interview them. Just ask for advice. You never know where these relationships will lead and you shouldn’t care. One of the greatest things our technology provides us today is the opportunity to connect in a way we never could before. Add authenticity to that and the sky is the limit.

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