This is a guest post from Andrew Swenson at Wordpost. Stay tuned tomorrow for my interview with him.
Rarely, if ever, do I start a blog post knowing exactly where it will end. Some have told me this is a weakness. I tell them it’s writing.
For me writing is essential, not for my blog or for revenue or pageviews or recognition or even my “personal brand.” Writing is essential because it is a way of thinking, a mode of critical analysis, and one step closer to solving problems.
One paragraph, one page at a time
Before I was a marketer, I was a hopeless communication scholar. The year before I took the faithful leap from atop the ivory tower into the real world, a trusted colleague handed me an article he thought I would be interested in.
Five months later, I had written hundreds of pages and two research documents spurred from ideas in the article, both of which received top paper awards in their respective categories at the National Communication Association Convention. (They still host one of them online, if you’re having trouble sleeping).
The writing process I went through was one paragraph, one page at a time.
I had no idea what my final conclusions would be when I started writing.
Sure I made outlines of my argument. But, in the end what made the piece come together was filtering my thoughts through writing a few lines at a time.
Writing as a filter
The thoughts in your head are completely unfiltered. They dance with your emotions, changing directions whenever a something flashes across your field of vision.
Writing distills the language of thinking. It captures a moment of the dance into a portrait of thought.
Writing gives you the opportunity to examine your ideas.
Writing is the window into meta-cognition (thinking about thinking). It helps you to ask questions you wouldn’t have otherwise asked. It helps you to find associations between ideas that you wouldn’t have otherwise seen. It helps test the data that’s backing your argument.
From experience, however, I know that it’s easy not to take the opportunity. It’s easy to word-vomit a blog post and hit publish without a second glance.
Sometimes though, it’s worth the extra time and effort to critically examine your thoughts, especially if you aren’t sure where you stand on an issue.
Sometimes it’s necessary to slow down to make your thoughts more refined, more carefully worded, and ultimately, better.
Give yourself permission not to know where you’re going
Not having a clear vision of where you stand on an issue is, at times, an asset. When I was unsettled about personal branding, I wrote a post analyzing what one of its experts was saying.
Turns out that I have a hard time trusting personal branding experts, but I didn’t know that before I started writing.
Sometimes when you have a question, the most effective way to find an answer is to start writing. Pick a side, and start looking for support of the idea.
Argue toward a point, even if you aren’t sure you completely buy it.
Then stop and reread your written thoughts. If they’re convincing to you, keep them. If they aren’t, delete and try again.
Writing is not all about the product
Writing is about the process.
It’s about what you learn by carefully considering all sides of an argument.
And it’s about what you learn from others after you published your writing. The personal branding post of mine sparked a significant debate which brought to light several issues that I hadn’t previously considered.
Of course, all of this requires a commitment the extra time and work that critical examination requires.
So is it really worth it?
I think so. I believe in the process. I believe in exploring our thoughts through the filter of writing. I believe in learning from each other.
What do you think?
-Andrew
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Great post. Writing helps thinking. Through writing my ideas have become clearer. When you put something down on paper the internal becomes external. You tend to spend more time on challenging and find tuning an idea once it's out of your head. Writing also helps you when you want to express your ideas verbally.
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