Guest Post: Successful blogging, The Hockey Stick and Exponential Growth

by srinirao on December 8, 2009

289636172 f8fe342ae9 Guest Post: Successful blogging, The Hockey Stick and Exponential Growth

This guest post was written by Sid Savara, author of Analysis Driven Personal Development. Stay tuned for the podcast featuring Sid Savara coming up tomorrow.

It’s not that I’m so smart , it’s just that I stay with problems longer
-Albert Einstein

Question: What is the number one factor is in determining mastery in a particular field?

Answer: Hours invested. †Malcolm Gladwell in Outliers has estimated it takes approximately 10,000 hours. Raw talent and a burst of motivation will carry you at the early stages towards any goal, but in order to be successful you’ve got to put in the hours in the long run.

This may discourage some people, but it gives me hope.

I know that if I can stick with something long enough, past the point where everyone else has lost hope or failed, I will eventually reach my goals.

I know that moving forward there will always be less competition.

I know that the longer I stick with it, the better my odds of success are – they improve every day.

Sticking With It In Personal Goals – Blogging

“Eighty percent of success is showing up.”
- Woody Allen

One example where it really pays to just stick with it is blogging.

All bloggers start out equal with one reader – their mom. In time some go on to attain enormous success, and when we read their stories we imagine that they were successful right from the start. We might assume that someone who takes a year to attain 50,000 readers had linear growth and attained 25,000 in six months, and 4,000 in the first month. That’s usually not the case however. What actually happens is they struggle for their first 10, 20, 100 and 1,000 readers just like everyone else does . It might take them 6 months to earn the first 1,000 of those 50,000 readers – but at some point, something clicks. Blogging feels easier for them. The links, visitors and subscribers come with less effort – and their growth starts to rapidly increase.

And this rapid growth isn’t just theory – we’ve seen it in blogs, websites, startups, business – and I believe in personal goals as well. Why does this happen? Why isn’t growth strictly linear? I recently had a discussion with Srinivas about this exact issue and the reason this happens: hockey stick growth.

Hockey Stick Growth

For those unfamiliar with the term, hockey stick growth refers to the phenomenon where for a long period of time a company’s growth, or website traffic, remains linear and rises steadily. At some point however, a tipping point occurs – and growth skyrockets exponentially, resulting in a graph that looks like a hockey stick. Sometimes this happens because a company releases a killer features. Sometimes it is all about timing. Sometimes a writer will release a certain blog post, and strike a chord with a number of people. Whatever it is, it happens suddenly, and often without warning. What was once difficult seems easy, and what once appeared impossible and unlikely now seems probably.

I believe this metaphor applies in many areas of our life. In attempting any goal, I have a burst of motivation, and may in the beginning actually make fairly rapid progress. Over time, my progress slows until it is fairly predictable and linear – and this is where we see if I have what it takes. If I am truly committed, I’ll stay with my goals even when times are tough – and even when I feel like my progress is too slow. In time, as we improve our skills, better understand the domain we are competing in, and perhaps clarify our goals and motivation, our progress rapidly increases. Just as a blog experiences hockey stick growth in subscribers, we experience internal hockey stick growth as we notice ourselves improving faster and with less effort over time.

When Will I Hit My Exponential Growth?

“I’m an overnight success. But it took twenty years.”
-Monty Hall

The catch here is we don’t know when that growth is going to happen. We don’t know when we’re going to hit that sweet, magical spot where the pieces finally fall into place and everything turns effortless. Until we get there, it’s going to be a slog. This is why we do our goals a great disservice when we compare ourselves to people who are far more accomplished than we are, and get discouraged because our progress is not as fast. What we may not be taking into account is they’ve hit their stride, and are have paid their dues to reach their exponential growth – but we’re still at the bottom of the hockey stick.

For every moment you see others who have accomplished great things, they have, just like anybody else, struggles through dozens, hundreds, thousands and tens of thousands of hours striving as a relative unknown.

So embrace your journey. Pursue your goals with passion. Pay your days, and one day, with the right mix of luck, timing and hard work you’ll get your hockey stick.

Sid Savara is the author of Analysis Driven Personal Development, a blog where he discusses personal development, lifehacking and personal productivity. For more inspiration, sign up for his newsletter and receive a free copy of The Little Book Of Big Motivational Quotes.

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{ 9 comments… read them below or add one }

Gordie Rogers December 8, 2009 at 4:05 am

Hi Sid,
Nice guest post. I think the ten thousand hours is prerequisite in most cases. The Beatles are a classic example where there marathon sessions of playing in Hamburg before they cam famous helped them hone their live playing.

Jenny December 8, 2009 at 7:26 am

I love this. I’ve never heard of the hockey stick reference, but it makes absolute sense. Great quotes as well. I especially enjoyed the overnight success quote. Thanks for this Sid!

srinirao December 8, 2009 at 8:09 am

Sid: Thanks for posting here. I think everybody is going to gain tremendous value out of your interview tomorrow. I know I did and have already started implementing many of the things you mentioned during your interview.

@Gordie: I think that part of Outlier was fascinating. 10,000 hours is not something many of us get an option to implement into most activities as adults.

@Jenny: I think it’s going to be interesting to see when you hit your Hockey Stick because I’m confident you will.

Dave Doolin December 8, 2009 at 10:20 am

I’m starting to see it older articles on WIAW get picked up now. It’s cool checking into my stats and seeing something that hasn’t ever gotten much traffic all of sudden getting dozens of hits. This is order of magnitude increase.

At some point, I expect to articles pop up with hundreds of hits. Then thousands.

It might take a while, but I think it will happen eventually.

Srinivas Rao December 8, 2009 at 10:49 am

@Dave: I think there is a real compounding effect that happens when you have been blogging for some time. You make that jump almost in the second half of your blogging career. I find now that it takes me about 15 mins to write a post and much longer doing other stuff.

Janice Robertson December 8, 2009 at 11:57 am

Hi Sid,

I really enjoyed this post. Still got lots of struggles to go I suspect but your words have given me hope that I might just get there in the end! or at least I will enjoy the journey nevertheless! Thank you. Very inspiring. :-)

Sid Savara December 8, 2009 at 3:30 pm

Hi Srinivas and readers =)

First off a big thanks to Srinivas for posting my article – I appreciate you reaching out to me for the interview, and for letting me write for your audience. Thanks so much for what you’ve done for me, and what you are doing for other bloggers and your readers.

@Gordie, great point about the beatles – perhaps one of the most famous of all “overnight” successes ;)

@Jenny Thanks =) I love collecting quotes. To the point about the hockey stick, it’s used a lot in discussions about tech startups – Twitter for example was relatively unknown until (if I have my history right) they really exploded when people used it at the SXSW conference

@Dave – I have seen the same trend with my blog. Articles I wrote a year ago when I had no readers now get visitors every day via google, or from old links

@Janice – thanks so much for the compliment. I think you will really enjoy the discussion I had when Srinivas posts the audio tomorrow. I think both of us learned a lot from each other, and there’s (hopefully) some interesting points for readers/listeners to take away as well!

@Srinivas – Thanks again for posting this and the interview, I had a blast!

srinirao December 8, 2009 at 3:41 pm

Sid, glad to have connected with you and I hope you’ll keep visiting. I think your interview is going to be of tremendous value and I look forward to seeing the feedback tomorrow. Also enjoyed the guest post and it’s a good reminder for all of us to keep at it.

Jenny December 8, 2009 at 5:26 pm

Thanks Srini! You rock.

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