Do you have a blogging entourage?
Hang out in the blogosphere long enough and you’ll start to notice an interesting pattern. It’s something I’ve referenced in the 100’s of interviews I’ve conducted at BlogcastFM. Every blogger who has been around for more than a few months seems to have an entourage. These entourages seem to be a natural byproduct of when each of these people started their blogs. Let’s look at some popular and emerging entourages and then I’ll actually dissect the keys to forming your own entourages.
A Popular Entourage: For those of you who have just arrived to the party, the entourage below is one that you should pay close to attention to for several reasons. First off, every one of them makes their full time living with their own businesses. They either started roughly around the same time or they were proteges of one another. They’re all extremely good at what they do. They’ve all worked with each other on projects or helped each other become successful.
- Naomi Dunford: If you haven’t heard of Naomi Dunford and Ittybiz, get over to her site and subscribe today. The woman is crass, funny, and fucking brilliant. This has to be one the greatest stories in the blogosphere and she’s truly a role model for the blogging community.
- Johnny B Truant: Johnny B Truant is Naomi’s protege and if you want to hear that story, go ahead and listen to my interview with him. Taking everything Naomi taught him, he built a 5 figure a month business in 9 months. This is a story of truly busting your ass to make ends meet and going above and beyond your potential.
- Charlie Gilkey: I’m ashamed to admit that I don’t know Charlie all that well, but I know that he’s part of this crowd thanks to a well known source that could be classified as somebody who can move from one entourage to another and we love her for it. Fortunately that’s going to change in the next couple of weeks because he’ll be a guest on BlogcastFM soon.
- Dave Navarro: If there’s ever been a guy who provides insane amounts of value to our community for free, it’s Dave. If there was a humanitarian award for giving back to the blogosphere, Dave would get my vote. His free workbooks are better than some paid products out there. My interview with him was so packed with value that I can’t believe that I’m not selling it for $50.00. I want to encourage one of you to listen to that interview, follow through on his advice and let me know what happens and we’ll make a blogcastfm case study out of it.
An Entourage on the Rise: These guys are new to the party, but don’t discount them. You’ve heard before that little bloggers become big bloggers, and these guys won’t be small for long.
- David Crandall: I’m going to give David the title of the unofficial “Vincent Chase” of this group (for the entourage fans) out there. David has quickly made himself a hub for rising stars and he took everything I told him and he did better than I did. I think he gets more traffic than I do. I can say with confidence my first product launch was a success because of David, not because of me. It’s good to be friends with the head of an entourage .
- Joel Runyon: Joel Runyon has been popping up on my radar every single day with funny tweets, ongoing engagement and more. His blog is solid and he’s up to some pretty kick ass stuff. If he keeps going at the current pace he’s not going to be small for very long. Keep an eye on him.
- Mark Lawrence: I’ve been really fortunate to connect with Mark Lawrence over the last couple months. This is a guy who goes out of his way to help on my most epic posts by sending corrections to my grammar mistakes. I notice he only does it when he sees a post of mine is spreading like wildfire. Talk about lending a helping hand. He’s also developed a reputation for some crazy marketing tactics that most bloggers would never attempt. He’s also the godfather of couchsurfing and if he does what I told him do with that knowledge it’s safe to say he’ll be financially independent in about 3 months.
- Josh Crocker: Josh is on my radar mainly because of David and I need to spend more time on his blog, but I know he’s part of the entourage and I think anybody who is part of this entourage is going on the rise to fame.
- Tim Morris: This is another guy who is on my radar largely because of David Crandall. I don’t know much about him yet, but I’m willing to bet by association with this entourage he’s on the rise to stardom.
How to Create Your Own Blogging Entourage
I see alot of things like stumbleupon clubs, tweet clubs, etc and most of them are epic failures and the groups usually dissolve. Here’s why. They’re too big. At most your entourage should be 5 people. There’s no magic number but somehow when you get above 5 the inefficiency clusterfuc#$# starts. It’s the same reason why I think corporations are so inefficient. The more people you add to a group the more the flow of communication slows, and the more gets lost in translation. Another thing to remember is that the entourage in the case of bloggers is not about any one person. The key is to keep every single person’s stock on the rise. Now that I’ve said that, let’s talk about how you do this.
- Subscribe to Each Others’ Blogs: This is a no brainer, but if you are in an entourage you should be reading each other’s stuff. You want to understand what each member of your is good at so that you can highlight the stuff they do when they have their shining moments.
- Create a list on Twitter: Many of you know about my numerous ways in which I use twitter very strategically. You should have a list for your entourage so you can pay close to attention everything they are up to on twitter. I do this with a list of 150, but you should have one for your entourage.
- Retweet Each Other: This is a no brainer. Anytime somebody in your entourage puts up a blog post retweet it. 5 people sharing each post will give it just the push it needs to be shared regularly.
- Stumbleupon: I honestly don’t know jack about Stumbleupon but I’ve heard many bloggers I’ve interviewed talk about using a stumble group to really bump up their traffic. 5 stumbles won’t take you more than 5 minutes, so do your entourage a favor and stumble their stuff.
- Write a Series Together: I was going to say comment on each other’s posts, but this is way more valuable. Write a series together across all 5 blogs. 5 days in a week should enable each person to write on post on each day of the week. Keep linking the previous posts in the series together and eventually you’ll have a bunch of high quality inbound links.
Those are the basics of how you form a blogging entourage. Don’t overcomplicate it. The entourage will eventually take on a life of its own and soon your entourage will be on the radar of the virtual world and on its ways to rockstar success.
If you want to learn more about these success secrets and how you can use them to grow your blog, check out my e-book Relationship Marketing for Bloggers.
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