Become Known for One Thing
One of the things that sets the people who succeed online apart from those who don’t know is that they know how to differentiate themselves. A few days ago Henri Juntilla and I were on a U-stream chat with Dave Navarro and he gave some simple but truly fantastic advice. He said that you should become known for one thing.
For example, Dave is known as the product launch guy, Brian Clark is known for copywriting, Jade Craven as the connector and networker, Colin Wright as a minimalist digital nomad.
For me that one thing is conducting interviews and developing podcasts. In the personal development blogging area I’m known for turning surf sessions into life lessons (I guess that should be my mission statement). So you’re probably wondering exactly how you figure out what the one thing is? It doesn’t have to be quite as complicated as it might sound.
To put it simply just be who you are and not anybody else. First you should realize there are probably some things are you very naturally good at and things that seem quite effortless to you. Corbett Barr recently wrote an article on finding your unique selling proposition. Once you find your unique selling proposition start crafting your mission around that. It’s something I realize I haven’t clearly defined here at The Skool of Life, but the more I think about it, the more I realize how important it is.
Just yesterday I realized I’m good at managing time and getting things done with a really short attention span. As a result I’m now writing a small ebook on the subject. If you try to reach a massive audience you are setting yourself up for failure. There are certain people who are going to resonate with you and your message and those people are the ones you need to focus all of your efforts on. After doing my first mini product launch yesterday I realized that we all have the capability to provide value that people will pay for. You don’t need 100’s of people to buy from you, just a few who really like your work. That’s how it all starts.
I’m not saying you’re going to come out of gate knowing exactly what that one thing is going to be. If you’re an early stage blogger, you have some unexpected things ahead of you (some great ones) that you may not have even planned for. I didn’t know I’d be known as the guy who did interviews a year ago. I just started doing them and eventually that became my “one thing.”
So, give some thought to what that “one thing” you want to be known for is.
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