4 Reasons That Most Bloggers Fail
Over the last 18 months I’ve been able to talk to 100’s of bloggers which has included guests on BlogcastFM, people who read The Skool of Life, and authors of blogs I read. In that time I’ve seen people come and go. I’ve seen people throw in the towel, and I’ve seen people grind it out on a daily basis.
Most People Give up Too Early
When people start their blogs, the first thing they want to do is figure out how to get traffic to their blogs. I’m going to go out on a limb and say that this is completely backwards. First of all why the hell would you want tons of traffic at your blog when you just started it? You don’t have that much content and whatever content you have is probably not even that good. But rather than focus on the creation of value, many people get caught up in metrics and measurements and when they don’t see tons of traffic, they abandon their blog. The first 9-12 months that I was writing The Skool of Life were slow going. On a good day I got about 200 visits to my site and it took me well over a year before I hit the 1000 subscriber mark. But I knew I was in it for the long haul and I kept the 5 Year Perspective in mind.
Most People are Lazy
Time for a bit of tough love. When people tell me about all their issues with time management, I tend not to be very sympathetic anymore. After all go look at David Crandall who was close to drowning in a sea of estrogen for the rest of his life until baby David balanced things out. Here’s a guy who has a household with 3 young kids that is probably chaos the majority of the day, and yet he publishes killer content and figures out a way to make time. If you don’t have time, it’s simply because it’s not important enough to you to make your blog successful. That’s all there is to it. So stop making excuses for why you don’t have time and take an extra hour.
Most People Want Instant Gratification
This is often the reason that many people give up too early. In all this time I’ve only ever come across one guy who got a book deal one week after starting his blog. He also had about 7 years of failed blogs that went along with it. Joel Runyon is somebody I look up to and I think is going to be very sucessful. I came across Joel Runyon because of a roundup post that David Crandall wrote and I started reading his blog. It’s been slow going for Joel for several months, but in the last few months some interesting things have happened. His content has gotten better, significantly better. The result is of course that he probably has way more traffic than he did. If you need some evidence of this, go read about the hockey stick effect of growth in any venture that Sid Savara talked about.
Most People Don’t Have a Strategy
The low barriers to entry have made blogging a super popular way for people to start building what they consider an online business. There’s a big disconnect going on right now because most bloggers are not entrepreneurs and don’t know much about business. I’ve made my fair share of mistakes in this process. David Risley always says that your blog is not a business and if you ever want to make money you need to start looking at it as a business rather than a blog. Businesses have a strategy which is why I make a point to put together a quarterly marketing plan for this blog every quarter. Feel free to use mine, modify them, improve them, and send me the improved version so I can steal it .
So, you’re left with a choice. You can either be like most people and remain average. The alternative is to put in your 10,000 hours, grind it out if you have to, stick with it for the long haul and become one of the outliers. I’d recommend the second.
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